One of the questions often asked by prospects is ‘can we do network marketing online?’
The answer I would give is ‘Yes, but not exclusively’. Network marketing has always been about personal relationships and person to person referrals, you can’t achieve this solely online stuck behind a computer screen. You should still be calling leads and prospects on the telephone or face to face if you want to actually sponsor on a consistent basis.
About 9 months ago when I turned to network marketing online to develop my business, I too thought that I could do it all online. I soon realised that whilst I could do a LOT online, my business would never reach its full potential without me picking up the phone and calling my prospects. [youtube:8IYQIe_MC8w;[link:Network Marketing online];http://www.youtube.com/watch?v=8IYQIe_MC8w?fs=1&feature=related]
The internet can do a lot for us as network marketers, it’s a fantastic communication tool for a start. With the leverage of emails, videos and mass conference calls, rapport building with prospects is easy.
Increased earning potential is another great thing about online MLM sponsoring, with so many systems available and a mass of potential prospects the cheques can soon add up. If you are worried about insufficient technical knowledge or think you have to be some kind of a guru then you don’t need to be concerned. There are systems available built on the principles of attraction marketing that will do a lot of the leg work for you. Most will be already set up with several affiliate income streams, so you can in theory start earning pretty quickly.
So how would such a system work?
Theres not much to it really
1) Your first task is to set up a marketing system, preferably one that is based on the principles of offering value to your prospects and building your primary business on the back end.
2) You drive traffic to that marketing system and some of that traffic will become leads. You should be sending your visitors to a one page website that is often called an opt in page. It’s here where you can make an offer to your visitor in exchange for their details (usually at least an email address), you might offer a training course or maybe just a simple eBook
3) Your leads then start on your follow-up process, which is emails designed to deliver value and motivate them. If you’re doing things correctly and delivering good valuable information, your prospect will begin to take notice of what you are saying, and the relationship building process has begun. Whats happening is that your leads are quickly turning into a warm market of people who know a little about you and are more likely to buy from you or work with you.
4) You promote products occasionally that are useful and of good value to your prospects. Some people will start to buy from you (often on complete auto pilot).
5) Offer information about your business opportunity. Invite them to a presentation and then follow up with them personally (usually on the phone).
It isn’t uncommon for people on your list to actually call you and ask about your business. This happens to me quite often, in fact I’ve had people call me and ask me about my primary IMMEDIATELY after they join my e-mailing list!
Any network marketer can increase their earnings potential significantly by using the internet. It is important though to find a system that works, rather than trying to invent something yourself, that would take up way too much time and stop you from doing the most important activities, which are presenting and mlm sponsoring.
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