Lead generation techniques are abundant and one of the most popular and very effective ways to generate leads is article marketing. Let’s take a look at how this kind of marketing works and what you can do to benefit from it.
How it operates A couple of years ago, you simply would need to sign up for different article directories and social bookmarking sites, create a quality article with all the target key terms and then submit it manually. This has changed drastically! Different kinds of software has been developed in order to make your submission reach a greater audience. To be able to submit articles to as many directories as possible, there is a number of software that you can make use of: * BMR (Build My Rank)-this is an automated article submitter. You create your article of at least 150 words, insert one keyword and it does the rest. * AMR (Article Marketing Robot) – another very powerful tool that you can use in your article marketing. The great feature this tool has is that you will have the chance to actually choose the kind of directories you want to submit to and base it on PR or whatever you wish. * UAW (Unique Article Wizard) – this is another automated submitter. With this software, you create three articles with the same keyword, create resource boxes for your links and then submit them.
The Beauty of Spinning Creating unique content for all those sites may seem like a daunting task. This is where spinning comes in. Spinning software enables you to rewrite sentences or paragraphs and gives you a wide selection of synonyms to create a unique article. The Best spinner is one of the great tools around. If you are able to use it well, you can come up with numerous unique articles out of just one.
Examine the Degree of Uniqueness It is very vital that you consider the uniqueness of your content when using article marketing as your lead generation techniques. If you are making use of article submitting software, remember that they require extremely good and unique content. You will be flagged down or warned if you try and submit content that isn’t original. Articles that don’t pass as original won’t be submitted and your name as a submitter will be ruined.
Maintaining your Articles Quality Some fall into the tendency of putting too many keywords into their articles which leaves them flagged by Google. Using the 3% keyword saturation will suffice. You could also mix and match your keywords during your article. Being able to create unique, attractive titles that include your keywords is a skill worth mastering. Then make sure that the content of your article really is related to your website. Readers will find it useful and are more likely to click your link and add to your sites’ traffic this way.
Article marketing is one of the lead generation techniques that will always carry a lot of weight. Post marketing and advertising is definitely extremely potent provided that you actually understand precisely how so that you can utilize them.
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