Posts Tagged ‘article marketing’

Conquering Writers’ Block (part one)

Monday, May 7th, 2012

If you are composing articles in order to advertise web sites, either your own or those of someone else for a fee, the first thing to do is choose topics that you are at least mildly interested in. Let’s take for granted from here on that you are composing to support your own web sites.

Well, presumably you would not have commenced a web site on a topic that you know nothing of and have no interest in. I have tried writing on topics I know little about and, although it can be done (500 words is not much), I do not think that I have ever been truly content with the results.

So, let’s begin by picking a site that is interesting to us, but is not so mainstream that you have no opportunity of ranking on Google for a few niche words.

The most popular subjects are: love, health, sport, cars, insurance, travel, fashion and dieting but you would be hard pressed to earn any money from sites in those areas because they are snowed under by people with far more resources than you or I.

Therefore, you have to step back a little. Pick one of the above and drill down until there is much less competition, but remain within your interest group.

For instance:

Love: I am married to a Thai girl, so I could have a website on mixed marriages, mixed race marriages, Buddhist-Christian relationships in marriage (or dating), living in Thailand with your Buddhist wife, etc, etc.

Health: diabetes is a big killer in our village. The topic is too big, but what about cooking for an aging diabetic, Asian diabetic recipes, diabetes mellitus etc, etc?

Sport: I have no real interest in sport, but I could compose a site on where to go in London during the 2012 Olympic Games.

Cars: no interest again, but I am interested in the technology of hybrid vehicles This could be further refined to hybrid cars or motorcycles from one country of continent.

I won’t go through the remainder of the list, but I think that I have illustrated the tactic. Then you need keywords that people use to look for websites on these subjects. Enter ‘Google keyword tools’ into Google and you will see a assortment of free keyword tools to help you find the best ones.

Then, you purchase a URL that matches one of those keywords – hopefully the one that is most sought for every month. You will require at least five interesting pages of about 500 words each for your new web site to have a lot of chance.

Then you will require at least two or three pieces to advertise each page. These articles will get you backlinks which will help your website rise to page one on Google for your keywords. Therefore, you need 10-15 keyword (phrases) for every fledgling web site.

I make two-three websites at a time, because variety makes writing easier. It is difficult to come up with 10 original articles and five web pages in five days, but not so problematic to write 20 pieces and 10 web pages in 10 days. The readers will not be so bored either.

Although the web site has to be interesting to you for you to be able to write so a lot about it, it also has to be interesting to others or you are working for your own pleasure and no money. However, judging what will become a successful website is impossible.

Owen Jones, the author of this piece, writes on a variety of subjects, and is now concerned with Blogging. If you would like to know more, please visit our website at PLR pieces.

Online Lead Generation Using Social Media

Thursday, April 19th, 2012

The formula for finding online lead generation using social media is quite simple:

Stay Visible-

SEO

Blogging

Social Media

Change-

Landing Pages

Direct Following and Brains

Lead Management

Analysis and Online Lead Generation

Marketing Analytic

Competitive Analysis

Lead Scoring

Organizations and firms which have been inside the doing whatever they can in carrying out website marketing activities must remember to favor social media marketing being a leading station for online lead generation. Social media marketing is regarded as one of several confirmed on-line places to attract in business so any brings created by means of it is a important Go Back of Purchase( Return On Your Investment ).

Here are some simple tips and lessons for businesses that engage in online lead generation using social media:

Set up appropriate social profiles

It is probably the vital aspects in reaching a fantastic social media marketing strategy. Sadly, many individuals get this aspect as a given. Just Before sometimes wanting to broaden for social media marketing, build a appropriate at least a striking sociable user profile this carefully details the business and also enterprise, the merchandise, as well as the companies presented. A suitable sociable user profile depends upon what concentrate on or specialized niche you are heading right after and the sort of online lead generation. The market or targeted marketplace that an individual are setting up to concentrate on will certainly be established by the kind of public profile which you leave and this kind of is very very important in online lead generation.

Promotes social presence

When a suitable sociable user profile and reputation is made, it is possible to go total fun time to promote. Remember that LinkedIn, Facebook, Stumbleupon, Twitting, and Zynga are common active social media marketing web sites and try to have steady discussion. It is rather crucial that you encourage your site since come across will not just acquire supporters from outside area. The ultimate way to begin that is by inserting frequent back links on your own site, squeeze pages, or sites marketing individuals to become a member of or as if your sociable single profiles. A favorite way is to once and for all spot Facebook tattoo back links on your own site. Inserting a Facebook or Twitter icon on your website is actually additionally another high quality thought.

Socially engage

The reason why they’re called ” social media ” sites is because you need to engage everyone socially. The first thing you need to do is to share content that showcases your marketing. Basic lesson in marketing is to keep your content simple, eye catching, relevant, and ” fresh .” Good content means potential and regular customers stay glued on your website because they are anxious for the new stuff. Average attention span of a visitor to a website is normally 10 to 15 seconds especially when articles are involved. So make sure your content titles and write-ups are very eye catching.

Monitor and respond to conversations and inquiries

People will inquire or post questions on your social sites. Make sure you respond immediately to these. In some instances, people will just strike up conversations to size up your products or company. People feel closer to inquire if they see opportunities to chat with a company representative because this gives them a personalized feeling, somewhat like being physically in a store with a physically present sales person in front of them. Also, make sure that inquiries and questions posted are very promptly answered. For social media sites such as Facebook, a 5-minute maximum waiting time is good enough.

Want to find out more about online lead generation, then visit Nigel Amara’s site on how to choose the best lead generation software for your needs.

Defeating Writers’ Block (part two)

Thursday, April 19th, 2012

No matter what the statistics tell you, some sites will soar and others will flop and you are a better man than I am if you can work that out 12 months in advance. My rule is, that if a web site does not triple my financial expenditure in a year, I drop it.

I do not count the pieces of writing because they can get recycled to aid other pages and the web pages can be recycled as new web pages on new or old web sites or, at the last resort, into pieces.

For that reason, I have classes of loosely related sites based on the main subjects I have identified, to wit, love, sport, cars, health, travel etc.

The main thing is to start with what people would like – not what you would like. Then, strive to find a niche within that market that interests you. The more removed your personality is from the norm, the more vital this is.

Never start with yourself, but you can twist the topic back to something that you know something about or are willing to research because you are keen on it. I do a heck of a lot of research and really like doing it.

I am not interested in collecting gold and gems, but my wife is and she asks my opinion often, so I am learning. Her son is getting married on 28-12 and he has to give his wife an ounce of gold as a present – that is what her mum wants for her, which is a further incentive to learn about gold, investing and market trends and swings, because I have to stump up for that gold.

There are so many items to write about.

I would like to create a site on orchids – I know nothing about them, but they grow like weeds here and they are my wife’s favourite flower. If that is too narrow, maybe ‘Thai Gardens’.

I was in Nan yesterday renewing my visa. I have already written a website on how to get a visa, but there is a stone-age tribe living in Nan Province of northern Thailand! 285 km from my house. They live in bivouacs and are nomadic. They are 10,000 years behind the remainder of Thailand.

My wife is getting skin growing across one of her eyes. It can easily be taken off and will require doing after the wedding, but I can see a website on cataracts coming up.

There are hundreds of millions of us Boomers so topics for us are sure to be well-liked. We are aging, entering a new stage of life, are computer literate and are not destitute. That’s a fantastic combination.

A further thought is: a man on the radio said the other day that there are more middle-class people in India than the total population of Europe. Imagine that!

And it is increasing by hundreds of thousands a year. And China is double the size of India. So they have (or soon will have) a middle-class equalling the populace of Europe and America combined. That is excluding the upper-class.

Discover what interests those nouveaux-riches and you will strike it big. I think that they love old-world style. Old European ‘style’ – not antiques, but silver salvers, beautiful whiskey glasses, posh dog collars, fancy walking sticks, Panama hats, silk scarves, sensible shoes, home schooling, English language courses, etc, etc.

Owen Jones, the author of this article, writes on a variety of subjects, and is now involved with Blogging. If you would like to know more, please visit our web site at PLR Articles.

How you can use Article Marketing as one of your Lead Generation Techniques

Wednesday, April 18th, 2012

Lead generation techniques are abundant and one of the most popular and very effective ways to generate leads is article marketing. Let’s take a look at how this kind of marketing works and what you can do to benefit from it.

How it operates A couple of years ago, you simply would need to sign up for different article directories and social bookmarking sites, create a quality article with all the target key terms and then submit it manually. This has changed drastically! Different kinds of software has been developed in order to make your submission reach a greater audience. To be able to submit articles to as many directories as possible, there is a number of software that you can make use of: * BMR (Build My Rank)-this is an automated article submitter. You create your article of at least 150 words, insert one keyword and it does the rest. * AMR (Article Marketing Robot) – another very powerful tool that you can use in your article marketing. The great feature this tool has is that you will have the chance to actually choose the kind of directories you want to submit to and base it on PR or whatever you wish. * UAW (Unique Article Wizard) – this is another automated submitter. With this software, you create three articles with the same keyword, create resource boxes for your links and then submit them.

The Beauty of Spinning Creating unique content for all those sites may seem like a daunting task. This is where spinning comes in. Spinning software enables you to rewrite sentences or paragraphs and gives you a wide selection of synonyms to create a unique article. The Best spinner is one of the great tools around. If you are able to use it well, you can come up with numerous unique articles out of just one.

Examine the Degree of Uniqueness It is very vital that you consider the uniqueness of your content when using article marketing as your lead generation techniques. If you are making use of article submitting software, remember that they require extremely good and unique content. You will be flagged down or warned if you try and submit content that isn’t original. Articles that don’t pass as original won’t be submitted and your name as a submitter will be ruined.

Maintaining your Articles Quality Some fall into the tendency of putting too many keywords into their articles which leaves them flagged by Google. Using the 3% keyword saturation will suffice. You could also mix and match your keywords during your article. Being able to create unique, attractive titles that include your keywords is a skill worth mastering. Then make sure that the content of your article really is related to your website. Readers will find it useful and are more likely to click your link and add to your sites’ traffic this way.

Article marketing is one of the lead generation techniques that will always carry a lot of weight. Post marketing and advertising is definitely extremely potent provided that you actually understand precisely how so that you can utilize them.

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Sound Words Of Suggestions On Article Marketing

Thursday, February 23rd, 2012

Many are shocked to locate that post advertising is actually a remarkably powerful Seo tool to draw in a lot more shoppers, also as considerably increase search engine rankings. Article promoting is an invaluable advertising method. Study on for some solid tips.

Make a significant splash. Your articles must open with pizazz. Draw your readers in having a dynamic attention getter, the objective is always to preserve them on your page. If your opening is stale, they’re much less likely to stay. You’ll need to help keep readers interested or they’ll exit to 1 which will.

A marketing and advertising write-up really should include key phrases or phrases that you just feel internet users will type into search engines like google once they are seeking what that you are selling. These terms will help your consumers find your content promptly and simply. Make sure that the words you use pertain to your article.

Entice persons to read a lot more of your perform by applying summary teasers. Use details in the summary which is most pertinent to your post and that readers will really feel like they can not live without. If a client clicks on your post, then that suggests you have got efficient advertising and marketing tactics.

A tip that could assist to improve your write-up advertising program would be to completely study the strategic use of key phrases. This enables you to solicit far more interest in your articles.

Whenever you happen to be engaged in article marketing, often keep your articles written at a level that an typical reader can fully grasp with no work. If your post is boring or tough to study, no one will study the entire article. Use wordings that are familiar and paragraphs that happen to be brief inside your articles.

Be sure you reap the benefits of the tools offered on the internet to stay up-to-date together with your write-up advertising and marketing campaign. Goods to save time and make far more money are everywhere as of late. Avail your self of all of the make it easier to can get. Remember that article promoting is competitive!

Put the power of social media networks to operate for you in article marketing. Articles will get a great deal out of being “liked”, reposted, blogged about and linked to on a social networking web-site. By joining groups that enable you to coordinate social media web site attention, you’ll be able to get a lot more hits for your own articles by helping others obtain attention for their content material.

Place the keyword in a strategic spot within the write-up title. The key phrases are what guests utilised to reach your internet site.

Backlinks are a lot more attractive to webmasters if the linked content is of high quality. Although making use of spun post to pad your site may appear intelligent, it actually is not. No one will would like to link to a website of poor excellent articles. If your content has useful superior, it is going to start out attracting backlinks from other internet sites that choose to share.

Writing is usually incredibly intricately detailed. For anyone who is writing an post about a technical item, you will need to have some technical information. But, it is also significant to provide easier explanations for those readers who’re unfamiliar with all the sort of topic you will be addressing. You are going to get respect when you gear your web site towards all of your audience.

To market place your articles efficiently, you’ll want to always look at your target audience and its desires and desires. For instance, if your intention is to reach cat lovers, such as unrelated articles is unwise. Keeping your content relevant will keep your guests coming for your web page and will encourage your readers to share your articles by way of e mail or social media web sites.

Tell your readers a thing crucial. Your consumers will often be on the lookout to obtain a thing from your write-up. If you present them with that, they will come back for a lot more.

Preserve your articles brief and no over 500 words, but make them exciting. Reel them in easily. Readers have much less of an attention span on the net than they do offline. You may elaborate later within the article; just make sure that the first couple of lines makes them want to continue reading.

All sorts of various promoting approaches tie in together via the world wide web, and post advertising and marketing is undoubtedly on the list of “mother sauces,”??? so to speak, from which a wide variety of other techniques are born. For those who can get greater at write-up promoting, it is possible to seriously be a thriving entrepreneur, so make sure to apply the recommendations you have read right here.

Jens Holvoet is a multilingual (English, Dutch, French and German) entrepreneur who has built various thriving online marketing businesses. Go to this page to learn how to maximize your profits by using banner advertising.