As technology continue to advance, the world of business infrastructure and communication management is changing. The world of digital signage is seeing a huge push in 2013. Not only are businesses all around the globe opting for digital signage for all their display needs, marketers are now joining the recent surge as the age of digital marketing hits an all time high.
It was only 10 years ago when digital signage was limited to a split window screen, capable only of slideshows and flash video with a text ticker. Formatting was limited and customer engagement was minimal at best. As digital technology moved into the age of iphones, face and voice recognition, and limitless information available at the touch of a screen, customers expect digital signage to catch-up with the times.
Passive information flow is a thing of the past. And digital signage is hitting new heights in revolutionizing business productivity and efficiency. Yet even the most basic digital signage features are newly surfacing in pharmacies, restaurants, and busy waiting rooms around the globe.
Interactive digital signage is perhaps one of the most recent technology surges in digital signage. Today businesses have the option of implementing digital signage complete with the sophistication of a smartphone.
Large format touch screens and embedded cameras facilitate very specific and targeted audiences, while near-field communication (NFC) is making a new appearance in the digital signage world, allowing data to be instantly transferred between digital sign and a mobile device, and even allows customers to purchase items on the shop.
As we move into the recent technology developments of 2013, digital signage is proving itself in the industry to be one of the most essential video communications mediums for media businesses who are look to get reach a wider demographic with their message. We now seeing video billboard in urban areas, which allows companies selling the advertising space room to sell to more than one customer at a time. Explosive growth is predicted by industry analysts over the course of the coming years, and business marketers around the globe are doing what they can to do take advantage of the growing trend.
Skip the lines, digital signage now provides instant check-out. 2013 will see many changes in the industry. Who knows what 2014 will bring. We’ll have to wait and see.
Learn more about Pharmacy Digital Signage at Mark Stanford’s site Pharmacy Digital display and what it can do for you.